Brian Johnson—better known online as the “Liver King”—was arrested in Austin, Texas, this week after posting a series of intense videos directed at podcaster Joe Rogan, which authorities say crossed the line into threatening behavior.
Johnson, 47, is a controversial fitness influencer who rose to fame promoting an “ancestral lifestyle” based on raw meat, heavy workouts, and testosterone-fueled messaging.
But after repeatedly calling out Rogan online and showing up in Austin while brandishing props resembling firearms, police say the situation was no longer just for show.
What led to the arrest?
In a series of Instagram posts shared over several days, Johnson issued what he called a fight challenge to Rogan, stating: “I have no training in jiu-jitsu. You’re a black belt.
You should dismantle me. But I’m picking a fight with you.” He then announced he was flying to Austin, home of Rogan’s podcast studio, and posted videos dressed in primal gear while holding gold-painted weapons.
Authorities took notice. According to the arrest affidavit, Rogan had no prior contact with Johnson and expressed concern for his safety. Investigators considered the content to be “objectively threatening” and noted Johnson’s real-world travel plans as part of the escalation.
Austin police arrested Johnson without incident at a local hotel on June 25. He was booked into Travis County Jail for making a terroristic threat—a Class B misdemeanor under Texas law. Bail was set at $20,000.
Who is the Liver King?
Brian Johnson’s online persona exploded in 2021 as a symbol of hyper-masculine fitness culture. He claimed his shredded physique came from eating raw liver, bone marrow, and testicles—earning him millions of followers across TikTok and Instagram.
He encouraged followers to follow his “9 Ancestral Tenets,” including sun exposure, cold plunges, and avoiding modern comforts.
However, his authenticity came under fire in 2022 when leaked emails revealed he had been spending over $11,000 a month on anabolic steroids and hormone therapy. Johnson admitted to the deception and faced multiple lawsuits related to misleading advertising.
Despite the fallout, Liver King continued content production, often using shock value and theatrics to stay relevant. His recent posts aimed at Rogan appear to be part of that same pattern—except this time, the consequences were real.
What happens next?
Under Texas law, a Class B misdemeanor terroristic threat charge can carry up to 180 days in jail and a fine of up to $2,000. Johnson’s legal team has not yet released a statement, and it remains unclear if he will fight the charge or seek a plea deal.
For now, the situation serves as a reminder that viral content—especially when directed at public figures—can carry real-world consequences. Whether this was a publicity stunt gone too far or a serious lapse in judgment, the outcome marks a turning point in Johnson’s already controversial career.
