Jan Charlotte Venzon’s love for fashion began early, sketching designs and studying trends as a way to express her creativity. But her path to success wasn’t easy—she faced skepticism from peers and struggled to establish her voice in a competitive industry.
Determined to create meaningful streetwear, Jan envisioned a brand that fused style, personal identity, and a sense of community.
The Rise of a Local Streetwear Icon
In 2018, Jan launched Charlotte Folk, blending her middle name with “Folk” to symbolize a collective spirit. The brand champions self-expression, creating pieces for the “Urban Muse”—individuals who are unapologetically bold and creative.
Jan’s designs stand out for their mix of comfort, versatility, and personality, reshaping streetwear as more than fashion, but as a movement.
Jan’s work draws heavily from her own life, combining nostalgic influences with modern aesthetics. One standout collection, the 1996 Birthday Collection, paid tribute to her childhood with bold 90s-inspired graphics, resonating deeply with fans.
This fusion of personal storytelling and trend awareness has earned Charlotte Folk a loyal following.
But it wasn’t all smooth sailing. Jan faced challenges breaking into an industry where streetwear was often dismissed as niche. “No business is easy to run, but if you’re passionate about what you’re doing, then you don’t mind working hard for it,” Jan reflects.
The Road to Global Impact
Charlotte Folk is already making waves in the Philippines, and Jan has her sights set on the international stage. Collaborating with artists and experimenting with sustainable materials, she aims to elevate her designs while staying true to the brand’s roots.
Despite her ambitions, Jan remains focused on community-building, ensuring Charlotte Folk continues to inspire self-expression and connection.
A Movement, Not Just a Brand
Jan Charlotte Venzon’s journey shows the power of perseverance and purpose. From overcoming industry barriers to building a thriving streetwear brand, her story inspires others to embrace creativity and individuality.
As Charlotte Folk grows, Jan’s mission to redefine streetwear as a platform for personal expression ensures the brand’s legacy will only strengthen.
With her bold vision and dedication, Jan isn’t just leading a brand—she’s leading a movement that puts authenticity at the heart of fashion.
