In the heart of Cebu City, where fashion and community intersect, The Neighborhood Goods stands as more than just a clothing store—it’s a cultural movement.
Founded by June Bastida, a passionate Cebuano entrepreneur, the shop has grown from a local hub for homegrown brands into a thriving space that bridges the gap between Cebu-based and Manila streetwear labels.
From College Hustler to Fashion Entrepreneur
Before The Neighborhood Goods became a go-to destination for streetwear lovers, June was already immersed in the fashion scene.
His entrepreneurial journey began in college, where he designed and sold department and intramural shirts.
This early exposure to fashion and business paved the way for what would later become Cebu’s premier multi-brand streetwear shop.
Despite his background in medical technology—where he is a board passer—June found his true calling in fashion. “I can’t imagine myself doing anything else aside from this,” he admits.
His determination and passion fueled his decision to dive into the business full-time, with no corporate job as a safety net. As he puts it, “This cannot not work.”
Balancing Business and Creativity
Running a physical retail store in the age of booming e-commerce is no easy feat, but June has found ways to stay inspired and strategic. His solution? Running and cycling.
“It’s during these moments that I can get my head to think of things that might work or not work in the business side of things,” he shares.
These hobbies not only keep him grounded but also help him combat creative burnout.
Building a Home for Cebuano Streetwear
Unlike many entrepreneurs who launch brands in larger markets like Manila, June made a conscious choice to establish The Neighborhood Goods in Cebu.
The store’s roots are deeply tied to local culture, initially serving as a hub exclusively for Cebu-based brands.
However, as demand for Manila-based labels grew, the store expanded its offerings.
Many Cebuanos are hesitant to shop online due to concerns about sizing and scams.
June saw an opportunity to bridge this gap, giving shoppers a physical space to see and try on their favorite Manila brands without the risks of online shopping.
This move not only benefited local consumers but also provided a new market for streetwear brands outside Cebu.
Earning the Trust of the Community
One of June’s proudest achievements isn’t just the success of his business—it’s the sense of belonging he has cultivated.
“Since I always have this feeling of being an ‘outsider,’ being accepted into the community is one of my proudest moments,” he shares.
Even more rewarding is the trust that brand partners place in him to serve as a bridge for their communities in Cebu.
Advice for Aspiring Cebuano Fashion Entrepreneurs
For young entrepreneurs looking to break into the industry, June offers straightforward advice: “Do your research. Do not try to be so deep—just create what you like.”
He acknowledges the oversaturation of the fashion market but encourages aspiring designers not to be discouraged.
“There is room for everyone. Make use of the internet. Post, post, post. And most importantly, create a community.”
A Legacy of Inclusivity
Beyond selling clothes, June envisions The Neighborhood Goods as a place where everyone—whether they are longtime streetwear fans or newcomers—feels welcome.
“I want to build a store, or as I like to call it, a better neighborhood, where everyone can come as they are,” he says.
With a clear vision and an unwavering dedication to Cebu’s fashion scene, June is not just running a store—he is building a legacy.
And in this neighborhood, everyone has a place.
