The Philippine Airlines inflight safety video branded as #PALSafetynovela has crossed 14 million views on YouTube, turning a required onboard briefing into one of the airline’s most watched digital releases.
The video, now screening across Philippine Airlines flights and online platforms, delivers safety instructions through a dramatized narrative styled after Filipino television novelas.
Watch the full video here:
https://youtu.be/2UkTBuEx-ek?si=6W_0Nc52duNOt_Kh
Released ahead of its wider fleet rollout, the safety video departs from the standard instructional format by using cinematic pacing and scripted scenes while retaining all mandatory safety content. Since its upload, the video’s view count has continued to climb as clips circulated widely on social media and video sharing platforms.
The campaign is fronted by Kelley Day, a beauty queen and actress with a strong public following. Day represented the Philippines at Miss Eco International 2021, where she finished as first runner up and won Best National Costume. She also brings significant digital reach to the campaign, with almost 2 million followers across all platforms.
Reaching the 14 million view mark places the #PALSafetynovela among the most widely viewed Philippine airline safety videos online. Philippine Airlines continues to screen the full video onboard, positioning the campaign as a high visibility effort that extends well beyond the cabin while meeting aviation safety requirements.
