Hayb Anzures, better known as Pareng Hayb, is more than just a name in the luxury watch market. From the district of Greenhills, San Juan, to becoming a viral sensation on TikTok, Hayb’s journey is a testament to Filipino hustle, creativity, and perseverance.
A self-made entrepreneur with Filipino and Arab heritage, his rise to prominence is rooted in hard work, faith, and an unwavering belief that success doesn’t come without sacrifice.
Although his name is now associated with luxury watches, Hayb’s entrepreneurial journey began long before he became a fixture in the luxury market.
Growing up, he tried his hand at numerous side hustles—everything from reselling phones to sneakers—but failure was a constant companion. It wasn’t until he discovered the world of high-end timepieces that things started to fall into place.
Building a Legacy: The Birth of Gentry Timepieces
After years of trial and error, Hayb founded Gentry Timepieces, a brand quickly gaining recognition for its collection of premium pre-owned luxury watches from iconic names like Rolex, Omega, Patek Philippe, and Audemars Piguet.
What set Gentry apart, however, wasn’t just the high-end merchandise—it was Hayb’s strategy of transparency and a community-focused approach to every deal.
He understood that luxury didn’t have to be exclusive or untouchable.
“Cut the gap and break down that barrier,” Hayb says. “Dealing with luxury things in a very informal manner. Narealize ko lang with other people, especially Filipinos, they don’t like formal. They don’t like it na parang I treat them in a very formal manner. I treat them in terms of ‘we’re just friends.’”
Using platforms like TikTok, YouTube, Facebook, and Instagram, Hayb redefined how luxury items could be marketed, turning each piece of content into an opportunity to build trust and connect with his audience.
“The only way to actually jump up higher on your businesses is to do content about it,” he explains, a philosophy that has not only fueled his success but reshaped expectations in the luxury market.
Viral Success: How TikTok Put Gentry Timepieces on the Map
It wasn’t just his high-quality watches that made Hayb’s brand a sensation—it was his ability to translate luxury into relatable content. A pivotal moment came when Filipino rapper Skusta Clee purchased an iced-out Santos de Cartier watch from Gentry.
The video, which garnered nearly 15 million views on TikTok, showcased Hayb’s transparent pricing and his personal, friendly approach to business. Originally priced at ₱750,000, Hayb dropped the price by ₱10,000 as a personal gesture to his friend Skusta—a move that made the deal even more genuine in the eyes of his followers.
The viral video wasn’t just about selling a watch—it was a glimpse into Hayb’s philosophy of collaboration over competition. “Small minds compete, big minds collaborate,” he says, a mantra that has allowed his brand to thrive in an industry where exclusivity often means isolation.
The Filipino Dream: Hustle, Faith, and Resilience
Pareng Hayb’s story is a true reflection of the Filipino hustle. From his early ventures to becoming a key player in the luxury watch market, Hayb’s journey proves that success is about more than just the destination—it’s about the drive to keep going, no matter the obstacles.
As Gentry Timepieces continues to grow, Hayb remains a symbol of what’s possible when you stay true to your vision, work hard, and believe in the power of collaboration.
His story isn’t just about watches; it’s about the power of community, the strength of perseverance, and the endless possibilities that come with embracing your hustle.
