The Trump Organization unveiled Trump Mobile, a bold new venture into the U.S. telecommunications market, announced with fanfare at Trump Tower in Manhattan.
Led by Donald Trump Jr. and Eric Trump, this audacious move introduces a $499 gold-colored T1 smartphone and a $47.45 monthly plan, dubbed “The 47 Plan,” in a nod to President Donald Trump’s status as the 47th U.S. president.
Promising to “change the game” with an America-first ethos, Trump Mobile aims to shake up a market dominated by giants like Verizon, AT&T, and T-Mobile, blending patriotism with cutting-edge services.
The T1 smartphone, set for a September 2025 release, is a sleek, gold-finished device etched with an American flag and the slogan “Make America Great Again.”
Running on Android 15, it boasts a 6.8-inch AMOLED display, 50MP main camera, 16MP selfie camera, 12GB RAM, 256GB storage, and features like AI face unlock and an in-screen fingerprint sensor.
While the Trump Organization claims the phone will be “designed and built in the U.S.,” experts question the feasibility due to high domestic manufacturing costs and reliance on overseas components.
Eric Trump hinted on The Benny Show that initial units may not be fully U.S.-made, but the goal is domestic production, aligning with President Trump’s push to boost American manufacturing.
The 47 Plan offers unlimited talk, text, and data with 5G access via the three major U.S. carriers, plus unique perks: 24/7 roadside assistance through Drive America, telehealth services with virtual medical and mental health support, prescription delivery, and free international calling to over 100 countries, including those with U.S. military bases.
Priced at $47.45 monthly with no contract or credit check, it’s marketed as a value-driven alternative for “hard-working Americans.” U.S.-based call centers and human agents accessible via 888-TRUMP45 underscore the brand’s commitment to domestic service.
Operated by T1 Mobile LLC under a licensing agreement, Trump Mobile distances itself from direct Trump Organization involvement in design or manufacturing, raising questions about its business model.
Critics, including Public Citizen’s Robert Weissman, warn of ethical concerns, citing potential conflicts of interest given Trump’s regulatory influence over telecoms.
Analysts like Todd Weaver of Purism call the $499 price tag “vaporware,” noting that domestic production at this cost is nearly impossible in a market where most smartphones, including Apple’s, are made abroad.
Still, the Trump brand’s loyal conservative base may fuel demand, following successes with Trump-branded watches, sneakers, and Bibles.
This venture, coinciding with the 10th anniversary of Trump’s 2015 campaign launch, expands the family’s empire into tech, following forays into crypto and digital media.
With over $8 million earned from licensing deals in 2024, the Trump Organization is banking on its name to disrupt a saturated market. Whether Trump Mobile delivers on its patriotic promise or falters under logistical challenges, it’s a daring bet that’s already sparking buzz.
