Coins.ph has named Amira Alawi as its new Global Marketing Director as part of its plan to expand operations beyond the Philippines. The appointment aligns with the company’s strategy to strengthen its presence in international markets including Thailand, Australia, Brazil, Mauritius, and regions across the Middle East and North Africa.
Under the expansion plan, Thailand is being positioned as a key market for its growing digital economy and high crypto adoption. Australia and Brazil, both home to large Filipino communities, will serve as pilot sites for crypto-powered remittance services. Mauritius will act as a financial and regulatory hub for operations in Africa and the Middle East.
Alawi will lead global marketing, partnerships, and user acquisition efforts for Coins.xyz, an upcoming international platform designed for cross-border payments, decentralized finance, and Web3 onboarding in emerging markets. Her team will focus on four priorities through 2025: building transparent and educational brand campaigns, forming partnerships with fintech and DeFi firms, promoting Web3 literacy through creator-driven programs, and reinforcing security and compliance measures.
Coins.ph aims to build on its success in inclusive finance by expanding into global markets where digital assets are reshaping financial ecosystems. Alawi said the company’s goal is to empower small businesses, creators, and everyday users to participate in the digital economy, bringing the trust Coins.ph has earned in the Philippines to a worldwide audience.
