In a groundbreaking move, Endeavor, the parent company of WWE and UFC, has officially gone private following a $25 billion deal with Silver Lake, a leading global technology investment firm.
This marks a major shift in the structure of the entertainment giant, which has had a profound impact on both sports and entertainment.
Endeavor Transitions to WME Group

Previously a publicly traded company, Endeavor is now fully owned by private equity, with the company ceasing to trade on the New York Stock Exchange.
As part of the reorganization, Endeavor will now operate under the name WME Group, reflecting its historic roots with William Morris Endeavor (WME), one of the world’s most renowned talent agencies.
WME Group will continue to manage an extensive portfolio that includes WWE, UFC, IMG Licensing, and On Location Experiences, along with talent agencies and PR firms.
$25B Deal Marks Historic Shift
The deal valued Endeavor at $25 billion, and shareholders will receive $27.50 per share in cash, a 39% premium over the company’s stock price at the time of the announcement.
This move, though significant, will have minimal impact on TKO Group (the company formed by WWE and UFC). As of now, TKO will remain a publicly traded company.
Ari Emanuel, who served as Endeavor’s CEO, will continue his leadership as Executive Chairman of WME Group.
Meanwhile, Mark Shapiro’s role will evolve from President and Chief Operating Officer to President and Managing Partner of WME Group.
A New Chapter for WWE and UFC
Despite the restructuring, the biggest takeaway for fans and investors is that the leadership of WWE and UFC will remain intact.
UFC President Dana White will continue to lead the promotion under TKO, while WWE’s Vince McMahon maintains his role at the helm of the organization.
The transaction will provide these companies with a stronger financial backbone and an even more streamlined approach to their future growth.

What’s Next for Endeavor and WME Group?
For WME Group, the deal represents a future of expansive growth.
The firm has already proven itself as a leader in talent representation, and with the acquisition of Endeavor, it now has even greater resources to scale its business.
WME’s CEO, Patrick Whitesell, highlighted that the company’s long-term growth strategy is focused on innovation and increasing the value of its representation businesses.
Silver Lake’s involvement is seen as a major catalyst for this expansion.
A History of Success
WME Group, under its new leadership, is set to continue shaping the landscape of entertainment and sports.
Silver Lake’s investment history with the company goes back to 2012, and over the years, they have supported Endeavor in building a diverse portfolio of industry-leading businesses.
The latest deal is seen as the culmination of a vision to enhance value creation for clients, partners, and employees across WME and TKO Group.
With Silver Lake’s backing, WME Group is well-positioned to tackle new opportunities across various sectors, including digital media, talent management, and live events.
The partnership with Silver Lake further strengthens WME’s role in shaping cultural moments and delivering career-defining business opportunities.
The Future of Sports and Entertainment
Endeavor’s pivot to private ownership signals a new chapter in the world of sports and entertainment.
As WME Group focuses on further growth and global expansion, the combination of expertise from both WME and TKO will continue to redefine the intersection of sports and media.
Fans can expect to see more dynamic content and strategic partnerships that will fuel the next era of sports entertainment.
This $25 billion deal marks an important milestone for WWE, UFC, and all entities under WME’s umbrella, but it also highlights the growing shift towards private ownership in the sports industry.
As private equity firms gain more influence, it will be interesting to see how the future of entertainment evolves.
