PULSO WORLD, a young and fresh Filipino culture and lifestyle digital media platform, has amassed nearly 120 million views across Instagram, Facebook, and TikTok since its launch in late 2024, bringing Filipino creativity, entertainment, and contemporary culture to a growing international audience.
The platform blends offensive humor, Gen Z lifestyle, the hottest places in the Philippines, and outrageous takes on trending topics, offering a unique perspective on what it means to be a young Filipino, seen nowhere else on Instagram.
Of its 119.1 million lifetime views, approximately 109 million were generated in 2026 alone, accounting for more than 90% of the platform’s total. As of Oct. 9, Instagram led with 98.9 million views, followed by Facebook with 13.6 million and TikTok with 6.6 million. Instagram also recently registered 30.3 million views within a single 30-day period.
The platform’s growth accelerated this year, with monthly views across Instagram and Facebook climbing from approximately 800,000 in January to 27 million in July, followed by another 23 million in September. In the first nine days of October alone, PULSO WORLD recorded 13.2 million views.
Its combined social media following has also reached 78,285 across the three platforms, including 68,536 on Instagram. More than 50,000 of its Instagram followers were gained this year.
Founded by social media wiz Julian San Pedro, who also serves as editorial director, PULSO WORLD develops original content centered on Filipino creativity, entertainment, and contemporary culture. Working alongside Head of Video Production Byjardineserrano, San Pedro oversees the platform’s editorial direction and productions featuring emerging talents, established personalities, and creative communities.
Its original programming includes Pulso Decoded, an explainer series examining issues shaping Filipino life; Maz On The Street, hosted by its charismatic content producer Mazin Basheer, featuring spontaneous conversations at events and public spaces; Pulso Code, a studio interview series; The Process, which profiles Filipino creators and their journeys; and FoundHer, which features Filipina founders and entrepreneurs.
Together, these original productions have generated 3.43 million views this year, led by Pulso Decoded with more than 1.9 million. Among its most-watched explainers is a feature examining how the global market profits from Filipino ube, which attracted more than 735,000 views.
The platform’s broader coverage has also produced several widely viewed stories. A video showing Filipino travelers confronting suspected pickpockets on a train in Italy generated 21.4 million views across Instagram and Facebook, becoming its most-viewed story of the year. Other popular content has featured Filipino tennis star Alex Eala, regional music trends, and moments of Filipino humor during flooding.
Its audience extends beyond the Philippines, which accounts for 30% of its Instagram followers. The United States represents another 21%, followed by India at 10%, and Brazil and Canada at 4% each. International engagement is also substantial, with users in the United States accounting for 36% of Instagram interactions during the latest reporting period, compared with 26% from the Philippines.
With its vision of bringing the Philippines and Southeast Asia to the world, PULSO WORLD continues to produce culture and lifestyle content featuring Filipino personalities, emerging trends, and creative communities for audiences across its digital platforms.
Congratulations to the entire PULSO WORLD team on reaching nearly 120 million views since launch!
