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Ma Sarap: 5 Pinoy Food Trends That Went Viral on TikTok in 2024

Emmanuel Lynx by Emmanuel Lynx
December 2, 2024
in Trending
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TikTok Filipino food trends
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Who hasn’t tapped ‘like’ on a mouth-watering food video? But what makes Filipino food trends especially irresistible on TikTok this year?

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In 2024, the answer lies in the vibrant blend of traditional Filipino flavors with creative, modern twists that have captivated a global audience.

These culinary trends have done more than just trend—they’ve sparked a movement, reshaping how Filipino cuisine is viewed worldwide.

Each dish tells a story of cultural pride, innovative spirit, and a deep-rooted love for food that resonates across continents.

As these dishes sizzle on your screen, they offer a taste of the Philippines’ dynamic and evolving food scene, showcasing the rich culinary heritage and the bold future it promises.

Ube Cheese Pandesal

@kuya.json

Replying to @chibii 🇯🇵🇵🇭 Kapag pinanuod niyo to, hindi na kayo bibili ng ube cheese pandesal sa labas Ingredients: 390g Flour 12g Yeast 34g Sugar 5g Salt 56g Butter 240ml Milk 1 tsp ube extract Cheese Breadcrumbs *kung may ube halaya mas better #ubecheesepandesal #easyrecipe #baking #food #brojson

♬ original sound – brojsonn – Kuyajson

The Ube Cheese Pandesal is where traditional meets trendy.

This delightful pastry combines the sweet, earthy flavor of ube with the creamy, salty kick of cheese, all wrapped up in a soft, fluffy bun.

Its striking purple color and irresistible taste made it a breakfast hero and a social media superstar, with countless TikTok users baking, sharing, and devouring this modern twist on the classic pandesal.

DIY Samgyupsal

@whatsin.jansplate

Annyeong! Pinoy Samgyup naman!#TikTokEatsPh #HealthyOnefor2021 #FoodieTokPH #samgyupsal #fusionfood #viral #trending #foryoupage #fyp

♬ 애인만들기 – SS501

Transform your dining table into a Korean BBQ spot with a Filipino twist! DIY Samgyupsal has taken over TikTok, inspiring food lovers to grill their own array of local meats accompanied by traditional Filipino side dishes like tangy atchara and a variety of savory sauces.

This culinary trend isn’t just about eating; it’s about bringing people together, creating a feast that’s as fun to make as it is to eat.

Calamansi Pie

@foodiefred

Maasim, matamis, maasim, matamis? Pwede both! 😍 Calamansi Pie Crust: 180g Grahams Crumbs 50g White Sugar 5 tbsp Butter, melted Pinch of Salt Filling: 600ml condensed Milk 125g Sour Cream/Yogurt 150ml Calamansi Juice Adjust calamansi juice accdng to your desired sourness, can add up to 180ml max. Bake at a preheated oven for 20-25mins or until sides are set and middle part is just a bit runny. Cool to room temperature then chill in fridge overnight. Serve cold. Enjoy bestfriend! ❤️ #FoodieFred #HiBestfriend #FYP #longervideos #calamansipie #easyrecipe #bakingtiktok #calamansi

♬ original sound – Foodie Fred – Foodie Fred

Imagine the classic American key lime pie, but with a Filipino twist—enter Calamansi Pie.

This dessert uses the distinctly tart calamansi fruit to create a refreshing, vibrant twist on the traditional pie.

It’s a simple, elegant treat that bursts with the citrusy zing of calamansi, making it a perfect palate cleanser or a sweet end to any meal.

Its ease of preparation and delightful flavor profile made it a favorite among home bakers and professional chefs on TikTok.

Cheesy Embutido Balls

@abigailfmarquez

CHEESY EMBUTIDO BALLS 🤤🧀 This is the food of the future with these trends – low waste and modernized comfort food #unileverfoodsolutionsph #futuremenus L1NK IN BIO for full recipe! #foodporn #food #foodlovers #foodlover #foodieph #foodie #delicious #fyp #tiktokfood #foodtok #recipe #cooking #foodlover #delicious #yummy #abimarquez

♬ original sound – Abi Marquez – Abi Marquez

Crafted by the culinary sensation Abi Marquez, who entertains over 1.5 million followers on TikTok, Cheesy Embutido Balls are a creative spin on the traditional Filipino meatloaf.

Abi adds a gooey cheese core to the seasoned meat mixture, creating a snack that’s both satisfying and surprising.

These cheesy delights became a sensation for their perfect blend of familiar flavors and innovative execution, proving that comfort food can still surprise us.

Sizzling Bulalo

Elevating a beloved Filipino comfort dish, Ninong Ry’s Sizzling Bulalo Steak has set TikTok aflame. Combining the rich, hearty flavors of traditional bulalo with the theatrical sizzle of a hot plate, this dish is as much a feast for the eyes as it is for the palate.

Ninong Ry didn’t stop at just Sizzling Bulalo; he also dared to whip up Sizzling Bulalot, incorporating balut—a famed Filipino delicacy known for its rich flavors and unique texture.

@ninongry

bossing?? kamustang buhay buhay! @malupiton_2.0

♬ original sound – Ninong Ry – Ninong Ry

This adventurous twist marries the succulent comfort of bulalo with the bold, traditional essence of balut, showcasing an innovative fusion that’s both a culinary spectacle and a nod to Filipino gastronomic bravery.

Ninong Ry, a TikTok veteran with nearly 3 million followers, serves up this dish with a side of his trademark humor and culinary expertise, making it a must-try for anyone craving a taste of Filipino innovation.

What about you—have any of these Filipino food trends made it to your TikTok favorites? Share with PGMN your top picks and let’s keep the culinary conversation sizzling! Join the conversation on our Instagram and Facebook accounts now!

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Emmanuel Lynx

Emmanuel Lynx

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