Baby One More Time made her a global phenomenon, and now that same catalog has a new owner. Britney Spears has sold the rights to her entire body of recorded music to independent publisher Primary Wave in a deal valued at roughly $200 million.
Court filings show the agreement was finalized on Dec. 30, even as details have only surfaced this week. The transaction places Spears alongside a growing list of superstar artists choosing to cash out on their catalogs. It also closes a turbulent chapter that followed her long conservatorship.
Primary Wave will now control Spears’ ownership share of hits including “…Baby One More Time,” “Oops!… I Did It Again,” “Toxic,” “Gimme More,” “Lucky,” and “I’m a Slave 4 U.”
The publisher has built a portfolio around legacy artists, previously acquiring stakes in the estates of Notorious B.I.G., Whitney Houston, Prince, and Bob Marley. Industry analysts note that such deals are attractive because streaming creates steady, long-term revenue from publishing and recorded music.
The reported $200 million price tag aligns with recent catalog sales by peers. Justin Bieber struck a similar-sized deal with Hipgnosis Songs Capital in 2023, while Bruce Springsteen sold his catalog to Sony for $500 million in 2021. Major labels and specialist investors like Primary Wave have accelerated acquisitions as music rights become stable financial assets.
Legal documents do not disclose the exact figure Spears received, and neither Primary Wave nor her representatives have publicly commented. What is clear is that the deal transfers her rights while leaving the songs themselves intact for fans.
Spears has not released a studio album since 2016’s ‘Glory,’ though she did collaborate with Elton John in 2022 on ‘Hold Me Closer.’ In her 2023 memoir The Woman in Me, Spears described how her conservatorship restricted her personal and professional choices.
