Child vloggers, streamers and online influencers below 15 years old who are hired or engaged for commercial content must secure a Working Child Permit from the Department of Labor and Employment before work begins.
Republic Act No. 9231 already protected children participating in public entertainment or information through “other forms of media,” but it did not expressly identify newer formats such as vlogging, livestreaming, social media content and influencer work.
“Under the law, children below 15 years old are generally prohibited from working,” Labor Secretary Francis Tolentino said.
Labor Advisory No. 12, Series of 2026, addresses that gap by explicitly covering social media, online streaming, digital advertisements, web series, online publications and other emerging platforms.
The employer, producer, brand, parent or legal guardian engaging the child must obtain the permit. DOLE said the rules are intended to prevent the exploitation of children whose performances or online presence generate income.
Covered children may work for no more than four hours a day and 20 hours a week. They cannot work between 8 p.m. and 6 a.m., while their education, health, safety and development must be protected.
Income from vlogging, streaming, endorsements and other content belongs to the child and must primarily support their welfare, education or skills development. Parents or guardians may use no more than 20 percent for the family’s collective needs.
When annual earnings reach at least ₱200,000, at least 30 percent must be placed in a trust fund. The parent or guardian must report the fund to DOLE every six months, with full control transferred to the child upon reaching legal age.
