Enrique Hormillo’s relationship with cars began in the fast lane. Growing up in a motorsport-driven family, Enrique’s passion for racing was clear from a young age. By 14, he was already go-karting. But the thrill of speed wasn’t enough for him—he was driven to do something bigger.
Combining his love for cars with his entrepreneurial drive, he founded DOON PH, a car-sharing platform designed to change the way Filipinos rent vehicles.
DOON PH: The Airbnb of Car Rentals
Imagine booking a car the way you’d book a place to stay. That’s exactly what Enrique wanted to create with DOON PH—a platform that’s simple, fast, and reliable.
Whether you’re taking a weekend road trip to Baguio, need a car for a wedding, or want a luxury ride for a night out, DOON PH lets you choose from a wide range of vehicles with ease.
What started as a simple idea quickly evolved into a game-changer, disrupting the traditional car rental model in the Philippines.
Reinventing the Wheel: Trust & Transparency
One of Enrique’s core beliefs is that trust is everything. The car rental business had a reputation for being clunky and outdated—DOON PH aimed to change that.
Partnering with Pioneer Insurance, DOON PH became the first fully insured car-sharing platform in the country, ensuring that both car owners and renters feel secure with every transaction.
This focus on trust has allowed the platform to expand rapidly and attract thousands of users across the Philippines.
Turn Your Car Into Cash
If you’re a car owner, DOON PH presents a unique opportunity: monetize your vehicle. Whether your car’s a classic model or a brand-new luxury ride, DOON PH lets you earn extra income by renting it out to others.
Some hosts have seen earnings of up to ₱200,000 a month, all by putting their cars to work. Enrique’s vision was clear—create a platform that benefits both car owners and renters, making the entire process as smooth and profitable as possible.
The Mindset of a Winner: Risk, Guts, and Growth
Leaving behind the security of a corporate job, Enrique dove headfirst into the world of startups. It was a bold move—one that required taking risks and embracing uncertainty. “Cut the safety net and just do it,” Enrique says when asked about advice for aspiring entrepreneurs.
This fearless mentality has driven DOON PH to where it is today: a rapidly growing business that’s reshaping the car rental market in the Philippines.
Innovation Never Stops: DOON’s Future Is in Overdrive
Enrique’s ambitions go beyond just disrupting the local car rental scene. With DOON PH already expanding into 32 cities, his sights are set on going global.
But that’s not all—he’s also involved in Radical Motorsport Philippines and Meta Motors, a virtual car racing game that blends the digital world with real-life motorsport. For Enrique, the pursuit of innovation never stops.
His appetite for growth and new ventures is limitless, and the future looks incredibly exciting.
A Vision for Mobility
Enrique’s journey from car enthusiast to tech entrepreneur is nothing short of inspiring. With DOON PH, he’s created a platform that not only changes how Filipinos access cars but also empowers everyday people to profit from their vehicles.
His approach to business—focused on trust, innovation, and community—has made DOON PH a true disruptor in the space. As Enrique continues to innovate and push boundaries, there’s no telling how far this ride will go.
