WK Kellogg is accelerating its plan to remove artificial colors from its cereals, announcing that the company will complete the transition by the end of 2026, a year earlier than its original target. Popular cereals including Froot Loops and Apple Jacks will retain their familiar appearance using colors derived from fruit and vegetable juices instead of synthetic dyes.
The move has become one of the biggest corporate responses to Health Secretary Robert F. Kennedy Jr.’s “Make America Healthy Again” push. Kennedy has urged food companies to remove petroleum-based artificial dyes and other additives from products consumed by American families.
Kennedy praised Kellogg’s decision, calling it “another major MAHA victory.” He said,
“This is the kind of leadership that helps give families healthier choices. I urge every food company to step up and join us in our mission to Make America Healthy Again.”
Kellogg said the decision came after investments in new production methods and growing consumer demand for simpler ingredients. The company said it found alternatives that would preserve the look of its cereals while removing synthetic colors, and it is also working to eliminate BHT, an artificial preservative, from the remaining products that still contain it.
The announcement comes as Kennedy continues pushing major food manufacturers to reconsider ingredients used in everyday products. The MAHA movement has placed artificial dyes under renewed scrutiny, increasing pressure on companies to reformulate popular brands and respond to changing consumer expectations.
