A cursive “Swift” has pulled Taylor Swift’s autograph into a federal trademark battle. The singer has asked the United States Patent and Trademark Office to block Cathay Home Inc. from registering “Swift Home” for bedding products.
The dispute centers on the stylized script used in Cathay’s logo. Her legal team argues that the design closely resembles her trademarked signature and could confuse consumers.
Swift’s company, TAS Rights Management LLC, stated in its opposition filing on Wednesday that the cursive “Swift” “closely resembles” her protected signature and “would likely mislead consumers into thinking” she endorsed the products.
Swift said this in the formal submission to the trademark office as she outlined the basis for blocking the application. The filing also claims the proposed mark creates a “false association” and seeks to use her established goodwill and recognition.
Cathay Home applied last year to secure federal protection for “Swift Home” covering bedding items including pillows, mattresses, and sheets. The company sells its products through major retailers such as Bed Bath & Beyond, Target, and Nordstrom.
Reports also show that Swift’s team signaled opposition in December 2025 before filing the formal challenge. Attorney Rebecca Liebowitz of Venable LLP represents Swift in the case.
Swift owns federal trademarks that protect the commercial use of her name and signature across several product categories, including bed linens and clothing. She has filed more than 300 trademarks in the United States and other jurisdictions tied to her name, initials, album titles, and branding.
A trademark attorney not involved in the dispute told Reuters that Swift has filed relatively few oppositions given the scale of her intellectual property portfolio.
The trademark office will now review both sides’ filings before deciding whether Cathay can proceed with the “Swift Home” registration.
