Move over Broadway, because the Wicked press tour is bringing the drama—and not in a good way.
Cynthia Erivo and Ariana Grande have turned what should’ve been a casual promotional campaign into a spectacle of tears, hugs, and enough emotional outbursts to rival a soap opera marathon.
Sure, they’re passionate, but at this point, fans are wondering: is this heartfelt or just plain extra?
Are They Okay, Though?
During interviews, Erivo and Grande have been bursting into tears at every opportunity, citing their deep connection to the project.
Erivo called the experience life-changing, while Grande said her gratitude was “too much to handle.”
The internet, however, had a different take. Social media exploded with memes, labeling the pair’s tearful press tour as one of the cringiest attempts at authenticity in Hollywood history.
Fans couldn’t decide if they were genuinely moved or just playing it up for the cameras.
Main Character Syndrome Activated
What’s a press tour without a little viral content? Unfortunately for the Wicked cast, the clips making the rounds weren’t applause-worthy.
Fans compared the emotional antics to method acting gone wrong, with some joking that the drama was more fitting for a high school musical than a Hollywood blockbuster.
Memes about “main character syndrome” took over timelines, making the internet’s feelings about the tour loud and clear.
Love it or cringe at it, the Wicked press tour is a masterclass in turning promotion into a spectacle.
Who knew the yellow brick road would lead to viral awkwardness?
