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Jay Aldeguer: Crafting a Porsche Paradise In The Heart of Cebu

John Russel Laggui by John Russel Laggui
March 28, 2025
in People, Profiles
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Jay Aldeguer: Crafting a Porsche Paradise In The Heart of Cebu
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Nestled amidst the lush landscapes of Cebu, Philippines, lies a sanctuary that harmoniously blends architectural elegance with automotive passion.

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This haven belongs to Jay Aldeguer, a visionary entrepreneur whose journey from souvenir magnate to esteemed Porsche collector is as captivating as the vehicles he cherishes.​

Jay Aldeguer’s affinity for classic Porsches ignited unexpectedly in 1997. At 27, he encountered a Mazda Miata, and a spontaneous test drive with the top down left an indelible grin on his face.

This experience marked the beginning of his profound appreciation for sports cars, eventually steering him towards the timeless allure of air-cooled Porsches. ​

@_tourdecebu

Car No. 97 1966 Porsche 911 Lead Driver: Jay Aldeguer Co-Driver: Ariana Aldeguer Event Schedule for the Public: Nov. 6 – 2pm: Car Show (NUSTAR Resort Cebu) Nov. 7 -7am: Flag-Off (NUSTAR Resort Cebu) Nov. 7-9: Rally Proper (Bohol/BE Grand Resort) Organized by PACE (Performance and Classics Enthusiasts of Cebu) in cooperation with MSCC (Manila Sports Car Club) and managed by Tradeshow International. #TourdeCebu2024 #TDC #HistoricCarsRally #PACE #HistoricRally Event Partners :Top Line Business Development Corporation, Light Fuels, BE Grand Resort, NUSTAR Resort and Casino, Toyota Team Cebu, M.Lhuillier, Bisaya Brew,Johnny Air Cargo, Fastcat , Nature’s Spring, Nice Day Car Wash, Retro Cebu 103.5 and Karrera Cafe.

♬ original sound – Tour De Cebu – Tour De Cebu

A Sanctuary Amidst Nature

Perched on a wooded hillside in Cebu, Aldeguer’s residence is an ivy-clad retreat that mirrors his refined taste.

Originally an old family bodega, this bachelor pad was transformed into a minimalist abode, seamlessly integrating indoor comfort with outdoor serenity.

The garage, a focal point of the property, features sliding glass doors that offer unobstructed views of his prized collection from the main living area.

Over two decades, Aldeguer has meticulously curated a collection that now boasts more than a dozen classic 911s.

Each vehicle is not merely acquired but is a testament to his dedication to restoration and preservation.

Notably, one of his cherished possessions is a Porsche once owned by a prince, adding a regal touch to his assemblage.

Entrepreneurial Excellence

Beyond his automotive pursuits, Aldeguer is a luminary in the business realm. He founded the Islands Group, a conglomerate that revolutionized the Philippine tourism and retail sectors.

Starting with Islands Souvenirs in 1992, he redefined the souvenir industry by offering premium-quality, creatively designed products.

His ventures have expanded to include retail chains, budget hotels, and tour companies, all under the “Islands” brand.

Accolades and Recognition

Aldeguer’s innovative approach has garnered numerous accolades. At 27, he became the youngest recipient of the prestigious The Outstanding Young Men (TOYM) award for Business Entrepreneurship.

His other honors include the Agora Award, the Ernst and Young Entrepreneur of the Year Award, and recognition as the International Young Design Entrepreneur of the Year by the British Council. ​

A Driving Force in Philippine Tourism

Aldeguer’s ventures have significantly boosted local tourism, particularly in Cebu.

His efforts have not only promoted the island’s attractions but have also fostered community development and entrepreneurship.

His commitment to social responsibility led to the establishment of the Our Islands Foundation, aiming to cultivate entrepreneurship within local communities and promote inclusive business practices. ​

Jay Aldeguer’s journey is a harmonious blend of entrepreneurial spirit and automotive passion.

His sanctuary in Cebu stands as a testament to his dedication, offering a glimpse into a world where business acumen and a love for classic Porsches coexist beautifully.​

Tags: CarCebuCollectionJay AldeguerPorscheVehicle
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John Russel Laggui

John Russel Laggui

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